Marketing the Destination as:

  • A premier year round holiday destination with quality accommodation, attractions and food and drink
  • A place with an exciting and varied choice of outdoor activities and pursuits, with nationally acclaimed visitor attractions voted top in the UK but also as a place which is peaceful, restful and gives a sense of health and well-being to the visitor
  • A unique National park rich in biodiversity, history and heritage
  • A leading destination for weddings, conferences and other major annual events
  • A destination, rich in restaurants and shops which reflect and specialize in locally produced products

To help our members market their unique product through PR, web, social media and print

To promote quality in Member establishments through National Grading Schemes and our own Quality Assessment Scheme & Charter

To encourage and enable our members to actively support and work together by

  • Holding Member Sector Group meetings, our Annual General Meeting, and our Members’ day
  • Hosting a Literature Exchange afternoon where Members can exchange brochures and other promotional materials